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Sparkle (formerly GMA Artist Center, Sparkle GMA Artist Center, and GMA Talent Management & Development Department) is the talent agency owned by GMA Network Inc and it was founded in 1995.
GMA Artist Center conducted several auditions prior to launching its first batch of talents in 1998. It also launched the "Metropop Star Search" from 1996 to 1998 where winners automatically became part of GMAAC. It was originally headed by veteran talent manager Wyngard Tracy until 2000 - According to Wikipedia.